UMI NASWAH ATHIRAH RAHMAT; HANEFFA MUCHLIS GAZALI; MOHD ZULKIFLI MUHAMMAD. DETERMINANTS OF CONSUMER PREFERENCE FOR GOLD-I INVESTMENT: A MALAYSIAN CASE STUDY. Malaysian Journal of Business and Economics (MJBE), [S. l.], v. 12, n. 1, p. 58–69, 2025. DOI: 10.51200/mjbe.v12i1.6578. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/6578. Acesso em: 8 feb. 2026.