KHAIRUL ANWAR BIN ADANI; TINI MAIZURA MOHTAR. EXPLORING SUSTAINABLE BRAND EQUITY FORMATION IN TOURIST DESTINATIONS THROUGH FACTOR ANALYSIS. Malaysian Journal of Business and Economics (MJBE), [S. l.], v. 12, n. 1, p. 121–132, 2025. DOI: 10.51200/mjbe.v12i1.6595. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/6595. Acesso em: 8 feb. 2026.