FURUOKA, F.; ZHANG, Y.; ARUCHUNAN, E. TRANSACTION COST AND VALUE CO-CREATION IN ELECTRONIC COMMERCE: A NEW CONCEPTUAL FRAMEWORK. Malaysian Journal of Business and Economics (MJBE), [S. l.], v. 13, n. 1, 2026. DOI: 10.51200/mjbe.v13i1.7380. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/7380. Acesso em: 12 jul. 2026.