DAVID RAMPAS, D. O.; MOHD ROSLIN, R.; MEGAT AMEIR NOORDIN, P. A. . ’AUTHENTIC SABAH’: DOES THE LABEL DRIVE PURCHASE OR JUST DRESS THE SHELF ?. Malaysian Journal of Business and Economics (MJBE), [S. l.], v. 13, n. 1, 2026. DOI: 10.51200/mjbe.v13i1.7466. Disponível em: https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/7466. Acesso em: 12 jul. 2026.