Maluwis Maratis, Jaratin Lily, Tze Cheng Chew and Rini Suryati Sulong (2023) “CONCEPTUAL FRAMEWORK ON MARKET ORIENTATION AND PERFORMANCE OF SMEs: ALLIANCES AS MEDIATING ”, Malaysian Journal of Business and Economics (MJBE), 10(1), pp. 26–42. doi: 10.51200/mjbe.v9i1.4544.