David Rampas, Davelynn Olivia, Rosmimah Mohd Roslin, and Puteri Aina Megat Ameir Noordin. “’AUTHENTIC SABAH’: DOES THE LABEL DRIVE PURCHASE OR JUST DRESS THE SHELF ?”. Malaysian Journal of Business and Economics (MJBE) 13, no. 1 (June 29, 2026). Accessed July 12, 2026. https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/7466.