DESCRIPTIVE STUDY OF SNS USAGE AMONG UNIVERSITY STUDENTS IN LABUAN

Say Leng Goh; Jonathan Likoh; Minah Japang; Ryan Macdonell Andrias; Tamrin Amboala

doi:10.51200/ljms.vi.3005

DESCRIPTIVE STUDY OF SNS USAGE AMONG UNIVERSITY STUDENTS IN LABUAN

Authors

Say Leng Goh Labuan School of Informatics Science, Universiti Malaysia Sabah
Jonathan Likoh Labuan School of Informatics Science, Universiti Malaysia Sabah
Minah Japang Labuan School of International Business and Finance, Universiti Malaysia Sabah
Ryan Macdonell Andrias Labuan School of Informatics Science, Universiti Malaysia Sabah
Tamrin Amboala Labuan School of Informatics Science, Universiti Malaysia Sabah

DOI:

https://doi.org/10.51200/ljms.vi.3005

Keywords:

Social Network Service, Society-Based Communication, Internet

Abstract

The paper presented insights into the descriptive usage of SNS from the integrated
perspectives of TAM. Other than communicating with others, the respondents of the study are looking for fun and enjoyment from using SNS. In fact, the perceived enjoyment and attitude provides higher percentage as compared to perceived usefulness.

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Published

2010-12-30

How to Cite

Goh, S. L., Likoh, J., Japang, M., Andrias, R. M., & Amboala, T. (2010). DESCRIPTIVE STUDY OF SNS USAGE AMONG UNIVERSITY STUDENTS IN LABUAN. Labuan E-Journal of Muamalat and Society (LJMS), 4, 67–77. https://doi.org/10.51200/ljms.vi.3005