MALAYSIAN PERCEPTIONS OF SHARIAH GOLD INVESTMENT IN THE DIGITAL ERA

Abstract

Malaysian perceptions are significantly influencing the proliferation of Shariah gold investments (SGI) in today’s digital era. This study aims to assess the level of public exposure, engagement and perception of Islamic gold products. A descriptive quantitative approach was used through the distribution of questionnaire to 101 respondents who demonstrated investment propensity in gold. The study instrument consisted of three (3) sections including Section A on the respondents’ exposure and involvement, Section B on the Malaysian perceptions of SGI characteristics and followed by demographic profile of respondents in Section C. The data were analysed using Statistical Package for Social Sciences (SPSS) version 30 to produce frequencies, percentages and mean scores to identify general patterns in investment behaviour. Derived from the findings, Shariah-compliance assurances and user-friendliness of digital platforms were the key drivers of investor adoption. However, despite growing awareness, actual engagement remains low. As a result, investor financial education, Shariah branding and operational transparency of investment platforms are needed to bolster SGI. Furthermore, this study is limited to descriptive analysis, non-probability purposive sampling and draws upon self-reported responses. Hence, it provides an important initial contribution to understanding investor preferences towards SGI and offers preliminary basis for further exploratory and explanatory studies in the future.