THE SOCIO-CULTURAL DYNAMICS OF LOCAL COMMUNITIES IN FACING THE TIDE OF MODERN GLOBALIZATION (CASE STUDY OF BALINESE SOCIETY)

Abstract

Globalization has significantly transformed the social and cultural structures of local communities, including those in Bali. This article examines how Balinese society faces the transformation of values, social structures, and cultural identities as global forces penetrate through tourism, digital media, and modernization. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observations, and documentation involving various elements of the local community. The findings reveal a shift in family roles, a decline in younger generations’ participation in traditional life, and the rise of consumerism and individualistic lifestyles. Nevertheless, Balinese society has not been entirely eroded by globalization. Through adaptive strategies such as local value-based education, preservation of traditional wisdom, and cultural digitization, Balinese people continue to sustain their socio-cultural integrity. The study underscores the importance of community engagement, customary institutions, and cross-generational collaboration in maintaining cultural identity amid global dynamics.