RISK PERCEPTION AND DOMESTIC TRAVEL INTENSION DURING THE COVID-19 PANDEMIC: A CONCEPTUAL PAPER

Authors

  • Jingyi Li
  • Fumitaka Furuoka
  • Beatrice Lim
  • Khairul Hanim Pazim

DOI:

https://doi.org/10.51200/bimpeagajtsd.v9i1.3175

Keywords:

COVID-19, travel risk perception, planned behaviour, travel behaviour

Abstract

This conceptual paper aims to conceptualise the impact of the risk perception on travel intention during the COVID-19 pandemic. Based on a systematic review of the relevant literature, the current study proposes a new conceptual model that incorporates the theory of planned behaviour with the multidimensional risk perception model to understand the behavioural intention of domestic travellers during the COVID-19 pandemic. The validity of the newly proposed conceptual model could be tested by using the empirical data in the future study.

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Published

2020-12-12
Total Views: 234 | Total Downloads: 132