Korean Wave and Malaysian Young Adults: Attitudes, Intention and Behaviour

Grace Phang Ing; Azaze @ Azizi Abdul Adis; Zaiton Osman

doi:10.51200/mjbe.v0i0.1603

Korean Wave and Malaysian Young Adults: Attitudes, Intention and Behaviour

Authors

Grace Phang Ing
Azaze @ Azizi Abdul Adis
Zaiton Osman

DOI:

https://doi.org/10.51200/mjbe.v0i0.1603

Abstract

Introduction
â€œChinese government warns of Korean drama dangers as Descendants of the Sun hits 440 million views on online video platform iQiyiâ€ (The Star Newspaper, 2016, March 14)
â€œSBS Korean drama Doctors becomes the highest rated Korean drama across all Korean channels in Malaysia ...rating to-date (episode 8) is 93% higher than the average PPali PPaliâ€¦also 1.5 times highest against the average of ONE prime time ratingâ€ (Hellokpop website, 2016, July 26)
â€œScarlet Heart being named the top-rated and no.1 South Korean drama series in Singapore and Malaysia. It has also surpassed the ratings of Descendants of the Sun, Doctors and Moonlight Drawn by Clouds!â€ (Hellokpop website, 2016, October 27)

Author Biographies

Grace Phang Ing

Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia

Azaze @ Azizi Abdul Adis

Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia

Zaiton Osman

Labuan Faculty of International Finance, Universiti Malaysia Sabah, Labuan FT, Malaysia

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Published

31-12-2018

How to Cite

Phang Ing, G., @ Azizi Abdul Adis, A., & Osman, Z. (2018). Korean Wave and Malaysian Young Adults: Attitudes, Intention and Behaviour. Malaysian Journal of Business and Economics (MJBE), 5(1), 77. https://doi.org/10.51200/mjbe.v0i0.1603

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Issue

Vol. 5 No. 1 (2018): MJBE Volume 5, Number 1, 2018

Section

Article

License

CCBY (Attribution)
https://creativecommons.org/licenses/by/4.0/

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