Korean Wave and Malaysian Young Adults: Attitudes, Intention and Behaviour

Authors

  • Grace Phang Ing
  • Azaze @ Azizi Abdul Adis
  • Zaiton Osman

DOI:

https://doi.org/10.51200/mjbe.v0i0.1603

Abstract

Introduction
“Chinese government warns of Korean drama dangers as Descendants of the Sun hits 440 million views on online video platform iQiyi†(The Star Newspaper, 2016, March 14)
“SBS Korean drama Doctors becomes the highest rated Korean drama across all Korean channels in Malaysia ...rating to-date (episode 8) is 93% higher than the average PPali PPali…also 1.5 times highest against the average of ONE prime time rating†(Hellokpop website, 2016, July 26)
“Scarlet Heart being named the top-rated and no.1 South Korean drama series in Singapore and Malaysia. It has also surpassed the ratings of Descendants of the Sun, Doctors and Moonlight Drawn by Clouds!†(Hellokpop website, 2016, October 27)

Author Biographies

Grace Phang Ing

Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia

Azaze @ Azizi Abdul Adis

Faculty of Business, Economics, and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia

Zaiton Osman

Labuan Faculty of International Finance, Universiti Malaysia Sabah, Labuan FT, Malaysia

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Published

2018-12-31

How to Cite

Phang Ing, G., @ Azizi Abdul Adis, A., & Osman, Z. (2018). Korean Wave and Malaysian Young Adults: Attitudes, Intention and Behaviour. Malaysian Journal of Business and Economics (MJBE), 5(1), 77. https://doi.org/10.51200/mjbe.v0i0.1603

Issue

Vol. 5 No. 1 (2018): MJBE Volume 5, Number 1, 2018

Section

Article
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