Socioeconomic Factors that affect Usage of Grabcar Services in Kota Kinabalu City, Sabah

Abstract

The GrabCar service is an increased mode of alternative transportation and support from users is what the company gains in aiding its rise in the transportation business. This mode of transportation is considered a great competitor to the existing public transport services such as transportation services offered by taxis. The advantages of GrabCar prevail themselves as it can be seen that they offer cheaper fares and are more convenient to customers. The question arises on how far can the potential of the mentioned company stretch to facilitate users? This paper aims to identify the features in GrabCar transportation mode by considering its connection with the users’ socioeconomic factors. A survey was conducted on 407 civilians around the city of Kota Kinabalu using simple random sampling approach. The data analysis section in this paper uses descriptive (frequency) and inference methods (Chi-Square). Findings show that women dominate the GrabCar service as users compared to men mostly aged 30 and with a monthly income of around RM1, 500 per month. Some aspects need to be taken into account in order to help the authorities to formulate policies for the enhancement of the GrabCar service for a particularly liveable city, especially the city of Kota Kinabalu.
Keywords: GrabCar, socioeconomic, transportation mode, Kota Kinabalu City