Exploring the Impact of Religious Belief for Organ Donation Promotion through Social Media Platform: A Critical Review

Abstract

In the context of organ donation promotion via social media platform, there are various elements influencing an individual’s intention to register as an organ donor and one of the important factors are religious belief and information adoption. Religious belief is stated to have strong direct effect on an individual registering to be an organ donor. However, there are contradicting and inconsistent findings by previous researchers. Some studies observed that religious belief had a direct impact on the individual’s intention to register as an organ donor. Meanwhile, there are previous research that recorded the lack of effect of religious belief on the individual’s intention to register as an organ donor. Besides that, information adoption is also determined to be another essential factor affecting the registration of an individual as an organ donor and possess an organ donation card. Therefore, based on the previous discussion, this study investigated the matter in the context of organ donation, information adoption and intention to register as organ donors. The method employed in this study was to review critically the current literature in context of organ donation, social media platforms and intention to register as organ donors. This study will contribute to existing literature on the impact of religious belief on organ donation. Furthermore, the research will also highlight how the religious belief impact towards information adoption and intention to register as organ donors. Overall, the results of this research will be
valuable or beneficial to the various bodies, including academia as well as industries such as the Ministry of Health Malaysia.