Religiosity and Sustainable Practices in Small to Medium-Sized Businesses: A Mixed-Method Analysis

Abstract

This study aims to examine the effect of religiosity in on businesses’ corporate social responsibility in small to medium-sized companies adopting a mixed-method approach. It further examines the differences between three religions, namely Christian, Islam and Hinduism. Quantitative data was collected from 251 business owners, partners, and senior managers from small to medium-sized businesses in the North Island of New Zealand. The relationship between religious belief and corporate social responsibility was significant and was in a positive direction. We further collected qualitative data from seven participants to support quantitative findings. As predicted, the study found no significant differences among the three different sets of religious beliefs on the businesses’ sustainable practices. Ultimately, discussion and practical implications are discussed.