FACTORS THAT INFLUENCE CONSUMER PURCHASE DECISION IN CHOOSING MOBILE PHONES AMONG TEENAGERS
DOI:
https://doi.org/10.51200/mjbe.vi.3324Keywords:
consumer purchase, mobile phone, teenagersAbstract
The overall objective of this study is to examine the factors that influence consumer purchasing decisions in choosing a mobile phone among teenagers. The dependent variables were consumer purchasing decisions in choosing a mobile phone among teenagers and the independent variables were brand, product features, price concerns, and social influence. The researchers collected the information using Google forms or questionnaires and interviews. Researchers are distributing this questionnaire to Malaysian teenagers aged thirteen to nineteen. The targeted sample comprises thirty male and female respondents with different education levels which is secondary education, degree, diploma, and those already employed. The researchers used primary and secondary data. Descriptive analysis was used to describe the characteristics of the respondent followed by the regression analysis to test the hypothesis of the study. The study revealed that product features are the only factor that significantly influences the intention of teenagers in purchasing mobile phones.
References
Barnsbee, L., Barnett, A. G., Halton, K., & Nghiem, S. (2018). Cost-effectiveness. In S. D. Gregory, M. C. Stevens & J. F. Fraser (Eds.), Mechanical circulatory and respiratory support (pp. 749 – 772). Academic Press, Elsevier. https://doi.
org/10.1016/B978-0-12-810491-0.00024-2
Bogan, S. (2007). The Land of Brand: A good brand is hard to create. Understanding what it is and how it works will help you polish your own image in the marketplace. Business Economics, Banking and Finance, 73 – 74.
Bush, T. (2020). Descriptive analysis: How-to, types, examples. https://pestleanalysis.com/descriptive-analysis/
Fernandes, V., & Mekoth, N. (2018). Influence of teenagers on the mobile phone purchase decision by the head of the family: Differences based on the users. Global Research Academy Multidisciplinary International Journal, 2 (2),
Gallo, A. (2015, November 04). A Refresher on Regression Analysis. Retrieved from https://hbr.org/2015/11/a-refresher-on-regressionanalysis
Ganlari, D., Deka, P., & Dutta, C. (2016). A study on consumer buying behavior of mobile phones. Journal of Management in Practice, 1 (1), 1 – 22.
Karjaluoto, H., Karvonen, J., Kesti, M., Koivumäki, T., Manninen, M., Pakola, J., Ristola, A., & Salo, J. (2005). Factors affecting consumer choice of mobile phones: Two studies from Finland. Journal of Euromarketing, 14 (3), 59 – 82. https://doi.org/10.1300/J037v14n03_04
Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principles of marketing (5th European Edition). Pearson Education Limited.
Lim, K. L. Y., Han, K. S., & Chan, B. Y. F. (2013), Factors affecting smartphone purchase decision among Malaysian generation Y. International Journal of Asian Social Science, 3 (12), 2426 – 2440.
Malviya, S., Saluja, M. S., & Thakur, A. S. (2013). A study on the factors influencing consumer’s purchase decision towards smartphones in Indore. International Journal of Advance Research in Computer Science and Management Studies, 1 (6), 14 – 21.
McLeod, S. A. (2019). Sampling methods. https://www.simplypsychology.org/sampling.html
Mustafa, J., & Al-Rifat, A. (2019). Factors influencing customer’s decisions of mobile phone in Dhaka, Bangladesh. The Business and Management, 10 (5), 164 – 170.
Nagarkoti, B. (2009). Factors influencing consumer behavior of smartphone users (Degree thesis). Arcada. https://www.theseus.fi/bitstream/handle/10024/70466/Nagarkoti_Bishal.pdf
Patel, M. (2014). Type of sampling design (presentation slides). https://www.slideshare.net/ManojKumar728/samplingdesign-31558058
Sata, M. (2013). Factors affecting consumer buying behavior of mobile phone devices. Mediterranean Journal of Social Sciences, 4 (12), 103 – 111.
Shahbrin, N., Khandaker, S., Kashem, S., Chan, K. H., & Susila, T. (2017). Factors Affecting smartphone purchase decisions of generation-Y. The Journal of Contemporary Issues in Business and Government, 23 (1), 47 – 65. cibg.org.au/article_1214_29bd101e04b3cb6ae931c3fc52d8e0f6.pdf.
Siddique, M. Z. R., Jamil, A., & Ali, M. B. (2013). Product features affecting buying decision for mobile phone handset: A study on tertiary students segment. European Journal of Business and Management, 5 (25), 139 – 147. https://www.iiste.org/Journals/index.php/EJBM/article/view/8050/8538
Stasny, E. A. (2002). Nonsampling Errors. International Encyclopedia of the Social & Behavioral Sciences, 10691 – 10696. https://doi.org/10.1016/B0-08-043076-7/00414-9
Ting, D. H., Lim, S. F., Patanmancia, T. S., Low, C. G., & Ker, G. C. (2011). Dependency on smartphone and the impact on purchase behaviour. Young Consumers, 12 (3), 193 – 203. https://doi.org/10.1108/17473611111163250
Uddin, M. R., Lopa, N. Z., & Md. Oheduzzaman. (2014). Factors affecting customers’ buying decisions of mobile phone: A study on Khulna City, Bangladesh. International Journal of Managing Value and Supply Chains (IJMVSC), 5 (2), 21 – 28. https://doi.org/10.5121/ijmvsc.2014.5203
Downloads
Published
How to Cite
Issue
Section
Total Views: 1076
| 
Total Downloads: 6072
