RESEARCH ON THE MEASUREMENT OF MARKETING POST COMPETENCY IN THE FAST FASHION CLOTHING INDUSTRY

Abstract

With the renewal of traditional industries and the emergence of modern industries, new requirements are put forward for the competence of marketing talents in the fast fashion industry. Starting from the competency of talent matching in the fast fashion clothing industry, this paper according to the characteristics of marketing pos first query to query marketing job requirements, the interview method, and the data survey method to measure the competency dimensions of different marketing posts.  We collected 453 samples from enterprises and used SPSS 22.0 for data analysis to explore the fast fashion industry. The proposed competency elements of marketing talents mainly include knowledge and skills, personal characteristics, internal ability, and self-awareness. Finally, we proposed reasonable suggestions for post-machining China on marketing talents in the fast fashion clothing industry.