THE RELATIONSHIP BETWEEN GEOPOLITICAL TENSIONS AND GLOBAL TRADE: AN ANALYSIS OF THE EFFECT OF RUSSIA-UKRAINE CONFLICT ON THE BANGLADESHI BRAND CASIO METAL

Abstract

Md. Badsha Mia founded Casio Metal, a local faucet-manufacturing business, in 1986 with a small capital of 25,000 BDT. Currently, Casio Metal is facing severe disruptions in its business operations, and its survival is threatened by the ongoing Ukraine-Russia war. This is due to the increase in the dollar's value against the local currency, which has resulted in a dollar crisis in local banks, leading most private banks not to grant permission to open LCs. Additionally, the crisis has prevented Md. Badsha from importing necessary machinery and equipment from other countries, including China, from which he usually imports parts and equipment. As a result, the company has been unable to fulfill its orders, significantly impacting its regular operations. This case focuses on the challenges faced by a raw-materials import-based manufacturer during a global crisis and the uncertainty surrounding whether Casio Metal will survive. It is a single case study. The data collection method was based on in-depth interviews with the owner. The interview was audio-recorded with the interviewee's permission. The type of case is an applied decisional case. The protagonist was present. The theoretical framework of this case study is based on the negative impacts of globalization, including its associated costs.