SUSTAINABLE DEVELOPMENT CHALLENGES IN ISLAND TOURISM: A CASE STUDY OF LAYANG-LAYANG ISLAND RESORT

Arny Azryanna Poniran; Arif @ Kamisan Pusiran; Andi Tamsang Andi Kele

doi:10.51200/mjbe.v12i2.7166

Authors

Arny Azryanna Poniran
Arif @ Kamisan Pusiran
Andi Tamsang Andi Kele

DOI:

https://doi.org/10.51200/mjbe.v12i2.7166

Keywords:

Sustainable Tourism, Island Resorts, Operational Challenges, Economic Viability, Environmental Pressure, Plotical Factors, Layang-Layang Island

Abstract

This study examined the sustainable development challenges faced by Layang-Layang Island Resort within the context of island tourism. The research investigated key operational, economic, environmental, and political factors affecting sustainability and explores strategies to enhance the resort's competitive advantage. Using a qualitative approach, data were collected from 55 tourist reviews and in-depth interviews were conducted with resort employees. Findings revealed that there were significant challenges in the context of sustainability, including limited recreational offerings, environmental pressures, operational constraints, and regulatory uncertainties. The study concluded with recommendations for improving sustainability and enhancing visitor engagement, highlighting the interconnectedness of these challenges and the need for a holistic approach for sustainability in island tourism.

Author Biographies

Arny Azryanna Poniran

Faculty of Business, Economics and Accountancy

University Malaysia Sabah 88450 Kota Kinabalu, Sabah Malaysia

Arif @ Kamisan Pusiran

Faculty of Business, Economics and Accountancy

University Malaysia Sabah 88450 Kota Kinabalu, Sabah Malaysia

Andi Tamsang Andi Kele

Faculty of Business, Economics and Accountancy

University Malaysia Sabah 88450 Kota Kinabalu, Sabah Malaysia

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