THE IMPACT OF SOCIAL NETWORKS ON THE ENTREPRENEURIAL INTENSION OF TUNISIAN WOMEN

Wafa Mbarek

doi:10.51200/mjbe.v12i2.7188

Authors

Wafa Mbarek

DOI:

https://doi.org/10.51200/mjbe.v12i2.7188

Keywords:

Informal Social Network, Formal Social Network, Entrepreneurial Intention, Role Model, Subjective Norms, Women Entrepreneurs, Tunisia

Abstract

This study aims to investigate the impact of different types of social networks—informal (strong ties such as family and friends) and formal (weak ties such as support organizations and entrepreneurial associations)—on the entrepreneurial intention of Tunisian women.

A quantitative approach was employed, involving a structured survey administered to a sample of 100 Tunisian female entrepreneurs. The data were analyzed to assess the influence of both informal and formal social network components on entrepreneurial intention.

The results indicate that informal social networks play a more significant role in shaping the entrepreneurial intention of Tunisian women compared to formal networks. Specifically, having a close entrepreneurial role model, favorable subjective norms, and support from family and friends are key factors that strengthen entrepreneurial intention more effectively than access to support organizations or affiliation with entrepreneurial associations.

Author Biography

Wafa Mbarek

Department of Business Administration,

College of Business and Economics, Qassim University, Saudi Arabia

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