WILLINGNESS TO PAY FOR OUTPATIENT SERVICES: A NARRATIVE REVIEW

Abstract

The concept of Willingness to Pay (WTP) in healthcare refers to the maximum amount an individual is willing to pay for a particular health service for outpatient (OP) services. WTP studies provide valuable insights into patients' preferences, perceived value of care, and ability to contribute financially to their healthcare. Hence, it assists in informed decision-making and policy formulation, potential strategies for cost-sharing, resource allocation, and service improvement, determine appropriate pricing strategies and identify potential barriers to the access. This narrative review aims to synthesize the current literature on WTP for OP services, exploring the factors that influence patients' WTP and the implications for healthcare policy and practice. Total of 13 articles reviewed across the global related to WTP for OP Services between 2014 and 2024. Prevalence of WTP for OP services varies across different countries and healthcare settings. Factors influencing WTP for OP services include sociodemographic factors, economic factors, health-related factors, health insurance coverage, type and quality of healthcare, accessibility, type of healthcare provider, and past experiences with healthcare services. WTP analysis helps identify and prioritize investments in service that tailored with patient needs to enhance the quality of care. This review highlights important lessons for healthcare financing and equity. If it reveals that by providing concrete data on the factors influencing WTP for OP services in the local setting, the research can drive evidence-based policy decisions.