TUALA WANITA SEBAGAI INOVASI SOSIAL TERHADAP KEPERCAYAAN AMALAN TRADISI KETIKA DATANG BULAN DI KALANGAN MASYARAKAT DI PEDALAMAN INDIA: PADMAN (2018)

FEMALE PAD AS A SOCIAL INNOVATION PRACTICE TO TRADITIONAL PRACTICE BELIEFS DURING PERIOD AMONG COMMUNITIES IN RURAL INDIA: PADMAN (2018)

Authors

  • Cut Fadillah binti T Yovie Fakulti Filem, Teater and Animasi, UiTM, Shah Alam, Selangor
  • Ayu Haswida bt Abu Bakar Fakulti Filem, Teater and Animasi, UiTM, Shah Alam, Selangor

DOI:

https://doi.org/10.51200/ga.v11i1.2733

Keywords:

Sinema India, Sinema Asia, budaya tradisi wanita pedalaman India, inovasi sosial, Indian cinema, Asia cinema, traditional culture and rural Indian women, social innovation

Abstract

Fokus kajian adalah berkenaan fungsi tuala wanita yang dicipta oleh Lakshmi sebagai mekanisme inovasi sosial di kalangan wanita dan masyarakat pedalaman di India dalam filem PadMan (2018). Penciptaan tuala wanita oleh Lakshmi, suami kepada Gayatri adalah sebagai langkah penyelesaian masalah dan untuk menggubah persepsi masyarakat setempat khususnya kaum wanita dalam aspek penjagaan kebersihan dan kesihatan ketika haid. Kajian ini  menggunakan kaedah kualitatif yang bersifat analisis tekstual naratif filem (PadMan 2018) melalui pendekatan inovasi sosial. Melalui hasil kajian, inovasi sosial ciptaan Lakshmi ini bersifat sebagai agen penolakan dan menyumbang kepada unsur negatif. Inovasi sosial ini bertindak sebagai unsur penentangan dari objektif utama fungsi inovasi sosial yang dikatakan oleh para sarjana Justeru, ia berfungsi sebagai elemen penentangan terhadap amalan dan kepercayaan tradisi dan agama di situ. Produk ini mengaibkan dan menjatuhkan maruah keluarga Lakshmi sendiri. Inovasi sosial ini turut dianggap sebagai unsur kejahatan yang mencabar agama, adat dan kepercayaan tradisi yang sudah lama diamalkan. Ironinya, pada masyarakat luar: daerah perkampungan lain dan bandar, inovasi sosial ini mencapai objektif yang dikehendaki.

 

The discussion offers in this paper draws on the innovation of female pad by Lakshmi, as an element of social innovation mechanism among the rural women dan society in India, in PadMan (2018). The invention of a female towel by Laksmi, a husband of Gayatri function as the innovation of solution and the element of change to his society and especially to the women community in his village. However, this perception serves as an element of opposition to their traditional practice and also the religious belief of the society. This study uses the textual analysis approach through the concept of social innovation. Findings of the study shows that Lakshmi’s social innovation fails to achieved its function defined by
the scholar. Yet it serves as negative elements to his family and his communinity. The action brought shame upon his family and he is labelled as a bad energy to the society. Ironically, to the others: those in the city and urban areas, his innovation serves as a positive element. Thus, it is an innovation that could lead society to a better life and
hygiene. Hence, he is considering as a saviour or a hero.

Author Biography

Cut Fadillah binti T Yovie, Fakulti Filem, Teater and Animasi, UiTM, Shah Alam, Selangor

 

 

Published

2021-07-02

How to Cite

Cut Fadillah binti T Yovie, & Ayu Haswida bt Abu Bakar. (2021). TUALA WANITA SEBAGAI INOVASI SOSIAL TERHADAP KEPERCAYAAN AMALAN TRADISI KETIKA DATANG BULAN DI KALANGAN MASYARAKAT DI PEDALAMAN INDIA: PADMAN (2018): FEMALE PAD AS A SOCIAL INNOVATION PRACTICE TO TRADITIONAL PRACTICE BELIEFS DURING PERIOD AMONG COMMUNITIES IN RURAL INDIA: PADMAN (2018). Jurnal Gendang Alam (GA), 11(1). https://doi.org/10.51200/ga.v11i1.2733
Total Views: 123 | Total Downloads: 216