THE RECOGNITION OF ISLAMIC INFLUENCE FOR HALAL LOGO: A REVIEW
DOI:
https://doi.org/10.51200/ga.v11i2.3643Keywords:
Islamic recognition, halal logo, features, trust, product selectionAbstract
The Islamic recognition and its influence are frequently associated with the features of the halal logo, which symbolize people’s trust and are thus primarily advantageous for consumers to prevent purchasing disputes and eliminate confusion during product selection. The study’s goal is to identify the impact of Islamic recognition, characters, and conceptions that are commonly seen and interpreted by consumers’ minds. The study’s content focuses on reviewing literature from the study context derived from sources of documentation and library, which has initiated deeper thinking and understanding on halal-related concerns within the society in Malaysia.
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Submitted manuscripts in the Malay language or English must be original contributions, and have not been previously published or under consideration for publication elsewhere.
Manuskrip dalam bahasa Melayu atau bahasa Inggeris yang diserahkan untuk diterbitkan dalam jurnal ini hendaklah karya asli yang belum pernah diterbitkan, atau yang tidak dihantar untuk pertimbangan oleh mana-mana penerbitan yang lain.