THE RECOGNITION OF ISLAMIC INFLUENCE FOR HALAL LOGO: A REVIEW

Authors

  • Nurul Wahidah Mahmud Zuhudi School of the Art, Universiti Sains Malaysia, Penang, Malaysia
  • Jasni Dolah School of the Art, Universiti Sains Malaysia, Penang, Malaysia

DOI:

https://doi.org/10.51200/ga.v11i2.3643

Keywords:

Islamic recognition, halal logo, features, trust, product selection

Abstract

The Islamic recognition and its influence are frequently associated with the features of the halal logo, which symbolize people’s trust and are thus primarily advantageous for consumers to prevent purchasing disputes and eliminate confusion during product selection. The study’s goal is to identify the impact of Islamic recognition, characters, and conceptions that are commonly seen and interpreted by consumers’ minds. The study’s content focuses on reviewing literature from the study context derived from sources of documentation and library, which has initiated deeper thinking and understanding on halal-related concerns within the society in Malaysia.

Author Biography

Jasni Dolah, School of the Art, Universiti Sains Malaysia, Penang, Malaysia

 



Published

2021-12-15

How to Cite

Nurul Wahidah Mahmud Zuhudi, & Jasni Dolah. (2021). THE RECOGNITION OF ISLAMIC INFLUENCE FOR HALAL LOGO: A REVIEW. Jurnal Gendang Alam (GA), 11(2), 207–218. https://doi.org/10.51200/ga.v11i2.3643
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