About the Journal


The Journal of the Asian Academy of Applied Business (JAAAB) is a refereed academic journal jointly published by the Asian Academy of Applied Business (AAAB) and Universiti Malaysia Sabah. AAAB is a non-profit, academic-based association which focuses on research and development activities particularly in the areas of business, economics and management.

JAAAB encourages international scholars and professionals to submit their papers that would contribute to the advancement of knowledge in different areas of business and economics including management, marketing, finance, accounting, business laws and information systems. Articles suitable for publication include those based on applied research and theoretical; and any articles dedicated to the understanding and improvement of business strategies and practices in ASEAN economies.


Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public and supports a greater global exchange of knowledge.