JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS (JAAAB)
ISSN: 1675-9869 (E-ISSN); 1675-9869 (PRINT-ISSN)
Faculty of Business, Economics and Accountancy
Universiti Malaysia Sabah
88400 Kota Kinabalu, Sabah Malaysia
Website: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/about
© Universiti Malaysia Sabah 2026