Vol. 9 No. 1 (2024): JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS VOLUME 9, DECEMBER 2024

Articles

• Strategic analysis using SWOT-AHP: A case study on Dairy Industry in India

  Carl Chan Teck Hong, Faerozh Madli, Dean Nelson; Shaierah Gulabdin

  01-28

  • pdf
  Total Views: 71 | Total Downloads: 37

• Strategic Analysis Using SWOT-AHP: Beach Tourism in Sabah, Malaysia

  Chystal Kelly Ann Udian, Faerozh Madli; Masran Tamin

  29-41

  • pdf
  Total Views: 61 | Total Downloads: 43

• Integrating SWOT and AHP Approaches to Strengthen Strategic Planning in Malaysia’s Food Delivery Industry

  Christi Standy, Dean Nelson Mojolou; Faerozh Madli , Shaierah Gulabdin

  42-56

  • pdf
  Total Views: 70 | Total Downloads: 267

• Enhancing Strategic Decision-Making in Tire Manufacturing through an Integrated SWOT–AHP Approach

  Wong Jing Chi, Dean Nelson Mojolou; Masran Tamin

  56-68

  • pdf
  Total Views: 46 | Total Downloads: 36

• Application of Combined SWOT and AHP: A Case Study for a Agricultural Firm

  Yvionne Yurim, Masran Tamin; Faerozh Madli

  69-79

  • pdf
  Total Views: 38 | Total Downloads: 34

• Strategic analysis using SWOT-AHP: A case study for a Pharmaceutical Industry in Malaysia

  Erycca Ormilla Lislie, Masran Tamin; Dean Nelson Mojolou , Shaierah Gulabdin

  80-92

  • pdf
  Total Views: 47 | Total Downloads: 39

• INNOVATIVE FUSION: ENHANCING SALACCA SEEDS FLOUR BREADSTICKS WITH DURIO GRAVEOLENS THROUGH DIGITAL TRANSFORMATION

  Ahmad Shakani Abdullah, Connielia Vanessa Anak Joe; Azura Mohd Sabransah, Norazlyeanna Azlyne Jourin; Vilviana Sagaih, Mersya Iqlima Rajis, Ezrawasty Juhani, Irawene Gloria, Arsha Aleya Jeffry; Nursabellah Abd Samah

  93-106

  • pdf
  Total Views: 69 | Total Downloads: 58

• Factors Influencing University Students' Intention to Purchase International Food Brands in Sabah

  Kong Weng Yan, Joan Cheok Ling Lee1, Fatin Nur Irdina, Liu Yi Jiun, Tan Xin Yen, Darshinie Saravanan, Nursyahadah Yeng Yeng Marmuki, Nizhamuddina AB

  106-112

  • pdf
  Total Views: 50 | Total Downloads: 35

• Factors Influencing Sabahan Youths’ Intention to Purchase International Fast Fashion Products

  Natania Alicia Kok, Alvina Lee, Joyce Anne Janiun, Fanny Joyce Billy Jeffery, Lee Ying Qi, Renny Anak Engkayau, Chu Kam Yung, Ahmad Juliana

  113-119

  • pdf
  Total Views: 51 | Total Downloads: 34