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JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS (JAAAB)
ISSN: 1675-9869 (E-ISSN); 1675-9869 (PRINT-ISSN)
Faculty of Business, Economics and Accountancy
Universiti Malaysia Sabah
88400 Kota Kinabalu, Sabah Malaysia

Website: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/about

© Universiti Malaysia Sabah 2026

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