Vol. 8 No. 1 (2023): JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS VOLUME 8, DECEMBER 2023

Articles

• Inflation Rate and COVID-19: A Bibliometric Analysis Using R

  Siti Asmah Juhan, Mat Salleh @ Salleh Wahab, Faerozh Madli

  1-22

  • 1_JAAAB_8_2023
  Total Views: 406 | Total Downloads: 296

• Ecotourism and Sustainability: A Bibliometric Analysis Using R

  Nurul Asnitah Sundang, Shaierah Gulabdin, Faerozh Madli

  23-44

  • 2_JAAAB_8_2023
  Total Views: 275 | Total Downloads: 290

• Corporate Social Responsibility in Brand Development: A Bibliometric Analysis Using R

  Liyana Natasha Lazran, Suddin Lada, Izaan Jamil, Faerozh Madli

  45-68

  • 3_JAAAB_8_2023
  Total Views: 217 | Total Downloads: 202

• Strategic Entrepreneurship: A Bibliometric Analysis Using R

  Chris I Vey Jane Jasni, Masran Tamin, Faerozh Madli

  69-88

  • 4_JAAAB_8_2023
  Total Views: 182 | Total Downloads: 200

• Strategic Entrepreneurship: A Bibliometric Analysis Using R

  Noor Khuzaimah Patang, Suddin Lada, Faerozh Madli

  89-111

  • 5_JAAAB_8_2023
  Total Views: 189 | Total Downloads: 207

• Marketing planning: A Bibliometric Analysis Using R

  Nurul Nazuha Fateen Badry, Suddin Lada, Ang Hong Loong, Faerozh Madli

  112-134

  • 6_JAAAB_8_2023
  Total Views: 263 | Total Downloads: 222

• Organizational Reward System and Job Satisfaction among Non-Academic Staff at Universiti Malaysia Sabah

  Dean Nelson Mojolou, Helmina Thomas, Toh Pei Sung, Faerozh Madli

  135-144

  • 7_JAAAB_8_2023
  Total Views: 398 | Total Downloads: 274

• Assessing Brand Switching Patterns of Malaysian Pepper Exports

  Jurin Gunsalam, Wong Hock Tsen

  145-152

  • 9_JAAAB_8_2023
  Total Views: 201 | Total Downloads: 208

• The Role of Organizational Culture in the Implementation of Lean Tools Towards Operational Performance in an Aerospace Company

  Farah Nadhirah Md Lazi, Suraya Ahmad

  153-161

  • 10_JAAAB_8_2023
  Total Views: 190 | Total Downloads: 209