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The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.
JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS (JAAAB)
ISSN: 1675-9869 (E-ISSN); 1675-9869 (PRINT-ISSN)
Faculty of Business, Economics and Accountancy
Universiti Malaysia Sabah
88400 Kota Kinabalu, Sabah Malaysia
Website: https://jurcon.ums.edu.my/ojums/index.php/JAAAB/about
© Universiti Malaysia Sabah 2026