AN EXAMINATION OF FIRMS ENTREPRENEURIAL ORIENTATION, INNOVATION AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN PAKISTAN

Waris Ali Khan; Ramraini Ali Hassan; Syed Azizi Wafa; Muhammad Zulqarnain Arshad; Umair Kashif; Asifa Nisar

doi:10.51200/jaaab.v0i0.2014

Authors

Waris Ali Khan Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Ramraini Ali Hassan Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Syed Azizi Wafa Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia
Muhammad Zulqarnain Arshad School of Business Universiti Utara Malaysia, Sintok, Kedah, Malaysia
Umair Kashif College of Economics and Management Northeast Forestry University, Harbin, Heilongjiang, China
Asifa Nisar Faculty of Psychology and Education, Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia

DOI:

https://doi.org/10.51200/jaaab.v0i0.2014

Keywords:

entrepreneurial orientation, innovation, firm performance, large manufacturing firms of Pakistan

Abstract

The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation, and performance of large manufacturing firms in Pakistan and to examine the role of innovation as a mediator of the above relationship. The paper presents a review of studies containing empirical research incorporating entrepreneurial orientation, innovation and firm performance. On the basis of literature, a model of the relationship of variables has been developed. In total, 320 owners/managers of manufacturing firms in Pakistan completed the survey questionnaire and the data was analyzed using PLS-SEM. The study found a negative relationship between entrepreneurial orientation and performance, however, further reveals that innovation mediates the relationship between entrepreneurial orientation and performance. The major contribution of this paper is to explore the mediating impact of innovation on the relationship between entrepreneurial orientation, and performance of large manufacturing firms in Pakistan. The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of entrepreneurial orientation, and innovation to introduce innovative products and processes and to improve a firms performance.

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