STRATEGIC ANALYSIS OF ENERGY ISSUE: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH

Authors

  • Mohd Rasmalyzan Abd Rashad Universiti Malaysia Sabah
  • Aulia Rahman Bato UIN Alauddin Makassar
  • Masran Tamin Universiti Malaysia Sabah

DOI:

https://doi.org/10.51200/jaaab.7839

Keywords:

Energy Sector Development, SWOT/TOWS Analysis, Analytic Hierarchy Process (AHP), Renewable Energy, Sabah Energy Transition

Abstract

This research performs a thorough strategic examination of the energy sector in Sabah utilizing an integrated SWOT/TOWS-AHP methodology. Sabah’s energy system is lagging behind national standards because of inadequate infrastructure, geographical remoteness, and a lack of skilled workers. Nevertheless, the state has considerable untapped potential in renewable energy resources, and recent developments, such as the establishment of the Energy Commission of Sabah (ECoS), signals progress. Such as A hybrid system with PV/WT/Battery/DG is the most competitive in providing low-cost electricity to remote communities in Malaysia's Sabah state (See et al., 2022). The study employs SWOT analysis to assess internal strengths and weaknesses, and external opportunities, threats, and utilizes the TOWS matrix to formulate actionable strategies. These strategies are then ranked with the Analytic Hierarchy Process (AHP), which measures and compares the relative value of each strategic option. The findings demonstrate that initiatives such as Sabah leveraging climate finance and green investment have high potential, while regulatory and technological innovation is also key. This study provides strategic guidance for infrastructure modernization and investment facilitation, and institutional strengthening and climate resilience enhancement. This combined effort provides clear guidance on how to shift the system Rational Integrated Approach to Climate and Energy Policy in the SCs of East Malaysia with the aim of enabling Sabah to exemplify green state development.

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Published

31-12-2025

How to Cite

Mohd Rasmalyzan Abd Rashad, Aulia Rahman Bato, & Masran Tamin. (2025). STRATEGIC ANALYSIS OF ENERGY ISSUE: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH. Journal of the Asian Academy of Applied Business (JAAAB), 10, 115–135. https://doi.org/10.51200/jaaab.7839
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