STRATEGY IMPLEMENTATION PROBLEMS: EVIDENCE FROM CONSTRUCTION COMPANIES IN MALAYSIA

Abstract

Strategic management is viewed as an important process for improving organizational performance. However, the literature review indicates that limited studies have attempted to investigate the problems faced by organizations when implementing their business strategies, particularly in the Malaysian context. This study attempted to address this issue. By using questionnaire, the data for the study was gathered from 140 construction companies registered with the Department of Irrigation in Malaysia. Based on the analysis of the data collected, the results of the study indicate that the construction companies encountered eight problems related to strategy implementation.

Keywords: Strategic management, organizational performance, construction, strategy implementation.