Vol. 10 (2025): JOURNAL OF THE ASIAN ACADEMY OF APPLIED BUSINESS VOLUME 10, DECEMBER 2025

Articles

• STRATEGIC ANALYSIS OF ECOTOURISM INDUSTRY IN SABAH: APPLICATION OF COMBINED SWOT/TOWS AND AHP

  Nur Fatinah Zainal, Suddin Lada; Lim Ming Fook; Muh. Anas RA

  1-17

  • pdf
  Total Views: 76 | Total Downloads: 88

• STRATEGIC ANALYSIS OF BANCASSURANCE IN SABAH USING SWOT-TOWS-AHP FRAMEWORK

  Nur Shaihana Masnirah Suhaimi, Mohd Noor Hidayat Jimainal; Iqrima Mas Mappangile

  18-35

  • pdf
  Total Views: 56 | Total Downloads: 39

• STRATEGIC ANALYSIS OF THE ONLINE EDUCATION INDUSTRY AMONG UNIVERSITY STUDENTS USING SWOT AND AHP APPROACH

  Muhammad Azhar Abdullah, Suddin Lada, Khairiah Mazdiah Kalimin

  36-51

  • pdf
  Total Views: 27 | Total Downloads: 26

• STRATEGIC PLANNING FOR FOOD INDUSTRY AN APPLICATION ON NESTLE: INTEGRATING SWOT/TOWS AND AHP METHODS

  Muhammad Ishazlan Lamdin, Suddin Lada, Nizhamuddina AB

  53-77

  • pdf
  Total Views: 75 | Total Downloads: 34

• STRATEGIC ANALYSIS OF INFRASTRUCTURE AND URBAN PLANNING IN KOTA KINABALU: A COMPREHENSIVE SWOT/TOWS-AHP APPROACH

  Yang Umar Aziman, Widyastuti Cahyaningrum, Kelvin Yong

  78-95

  • pdf
  Total Views: 26 | Total Downloads: 22

• STRATEGIC ANALYSIS USING SWOT/TOWS-AHP: AN APPLICATION ON EDUCATORS JOB PERFORMANCE IN SABAH

  Vijia Rani A/P Raman, Agustina, Ahmad Shakani Abdullah

  96-114

  • pdf
  Total Views: 52 | Total Downloads: 32

• STRATEGIC ANALYSIS OF ENERGY ISSUE: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH

  Mohd Rasmalyzan Abd Rashad, Aulia Rahman Bato, Masran Tamin

  115-135

  • pdf
  Total Views: 38 | Total Downloads: 42

• STRATEGIC ANALYSIS OF TRANSPORTATION INDUSTRY IN SABAH, MALAYSIA: A COMPREHENSIVE SWOT/TOWS-AHP APPROCH

  Muadzad Shahrom Muhasip, Ahmad Juliana; Dean Nelson Mojolou

  137-157

  • pdf
  Total Views: 39 | Total Downloads: 33

• FACTORS INFLUENCING INTENTION TO USE E-COMMERCE AFTER COVID-19: THE CASE OF BRUNEI DARUSSALAM

  Nuramalina Ainna Amirah Mohamad Esa, Dodi Apriadi; Ahmad Juliana

  158-174

  • pdf
  Total Views: 29 | Total Downloads: 9

• STRATEGIC ANALYSIS OF MALAYSIA’S FILM INDUSTRY USING SWOT/TOWS AND AHP APPROACH

  Drusella Brigit Anak Rijeng, Sheilla Putri Agustin, Widyastuti Cahyaningrum

  175-193

  • pdf
  Total Views: 34 | Total Downloads: 13