MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE: EMPIRICAL EVIDENCE FROM SMES MALAYSIA

Authors

  • Suddin Lada Labuan School of International Business and Finance, Universiti Malaysia Sabah

DOI:

https://doi.org/10.51200/ljms.vi.2980

Keywords:

Market Orientation, Organizational Performance, SME

Abstract

The purpose of this research is to investigate the relationship between market orientation
and performance and its effects on the  organizational performance of the Malaysian SMEs industry. Using the Malaysian SMEs industry’s as a primary research target, this study will use the ‘‘contingency–structure–output’’ framework (Fiedler, 1967). Employing factor analysis and the Linear Structural Relations method for verification, we hope the results will contribute something important since we postulate that there is a significant relationship between market orientation and organizational performance. We argue that the degree of SMEs market orientation will depend on nine sets of antecedents (Jaworski and Kholi, 1993). Besides, the relationship between SMEs market orientation and performance is hypothesized to be moderated by environmental factors (Narver and Slater, 1994).

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Published

2009-06-30

How to Cite

Lada, S. (2009). MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE: EMPIRICAL EVIDENCE FROM SMES MALAYSIA. Labuan E-Journal of Muamalat and Society (LJMS), 3, 25–33. https://doi.org/10.51200/ljms.vi.2980

Issue

Section

Original Articles
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