USAGE OF WHATSAPP APPLICATION AS A SOCIAL MEDIA PLATFORM IN SABAH STATE LIBRARY

Abstract

In today's digital age, social media has become an integral part of our lives. People now use technology, including social media platforms, to communicate with one another. It has become a widely used medium for interaction and communication through internet-based applications. Additionally, social media has become both a communication and promotional tool for public libraries today. This study aims to investigate and assess users' satisfaction with the use of WhatsApp application in Sabah State Library. To achieve this goal, the paper seeks to evaluate the current trends in WhatsApp application usage within the library sector as part of an effort to gauge user satisfaction.