• Nancy Priscilla Yunus
  • Suddin Lada
  • Ang Hong Loong
  • Faerozh Madli


strategic management, bibliometric analysis, organization performance


This study seeks to examine the relationship between strategic management and organizational performance using a comprehensive
literature review and bibliometric analysis. The study attempted to record the intellectual structure, volume, and direction of knowledge development in a scientific manner. Data are extracted from Scopus datasets using Microsoft Excel and VOSviewer. Based on the vast amount of literature available, the researcher compiled an extensive database of 234 peer-reviewed publications published in the previous 10 years. Initial findings showed that, compared to the decade earlier to 2011, there have been significantly more publications on strategic management and organizational performance in the last 10 years. The most significant journals, authors, and articles on the topic were identified by the bibliometric analysis. This study demonstrates how a new topic can emerge and how it can offer fresh research directions in the vast field of strategic management. In addition, the developing field of business or company performance by combining the most crucial elements of organizational performance and strategic management into a single concept, such as “organizational performance”.

Author Biographies

Nancy Priscilla Yunus

Faculty of Business,
Economics and Accountancy,
Jalan UMS, Universiti Malaysia Sabah,
88400 Kota Kinabalu, Sabah, Malaysia

Suddin Lada

Faculty of Business,
Economics and Accountancy,
Jalan UMS, Universiti Malaysia Sabah,
88400 Kota Kinabalu, Sabah, Malaysia

Ang Hong Loong

Faculty of Business,
Economics and Accountancy,
Jalan UMS, Universiti Malaysia Sabah,
88400 Kota Kinabalu, Sabah, Malaysia

Faerozh Madli

Faculty of Business,
Economics and Accountancy,
Jalan UMS, Universiti Malaysia Sabah,
88400 Kota Kinabalu, Sabah, Malaysia


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How to Cite

Nancy Priscilla Yunus, Suddin Lada, Ang Hong Loong, & Faerozh Madli. (2022). MAPPING THE STRATEGIC MANAGEMENT AND ORGANIZATIONAL PERFORMANCE RELATIONSHIP. Journal of the Asian Academy of Applied Business (JAAAB), 7, 27–41. Retrieved from