Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration

Abstract

There seems to be little argument that creativity is crucial to the success of any organization. Interestingly, despite years of academic research on the subject, there appears to be also little agreement as to what creativity really is or what the ideal process should be to develop creativity in organizations. Written based on Pixar’s experience, Creativity, Inc. Overcoming the Unseen Forces Stand in the Way of True Inspiration offers not only a concrete example of creativity but also provides an insight into what constitutes creativity and a creative organization. In this book, author Ed Catmull and co-founder of Pixar Animation Studios generously shares and reveals his personal experience not only in dealing with the creative process but also in building and sustaining one of the most successful organization in the world of animation.