CONCEPTUALISING MEDIA LOGIC AMONG ONLINE CLIMATE CHANGE REPORTING IN MALAYSIA

Abstract

The initial focus of media logic has populated the spectrum of political communication for almost two decades. However, with the growing interest in climate change reporting in Malaysia, media logic can be used to connect both the ideas of online media content creation and their aftereffects. Thus, this conceptual paper aims to examine the interrelationship between online climate change content production and the impact that is produced by it. This paper addresses the issues, concepts and objectives covering the forthcoming study through the various interdisciplinary works of literature. The significance of this paper is that it can be a supplementary reference for academics for their future research. Besides, the results of this future research may contribute insights into the media outlets in Malaysia concerning varying and strengthening climate change reporting. It will also be relevant to media providers and policymakers, who produce and draft the frameworks and schemes, to deliver climate change awareness and educate the public.