Vol. 10 (2022): JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)

Article

• REPRESENTASI GENDER DALAM FILEM ANIMASI MALAYSIA: KAJIAN KE ATAS FILEM GENG: THE ADVENTURE BEGINS (2009) DAN BOBOIBOY: THE MOVIE (2016) GENDER ISSUES IN THE MALAYSIAN ANIMATION FILMS: A RESEARCH ON THE FILMS, GENG: THE ADVENTURE BEGINS (2009) AND BOBOIBOY: THE MOVIE (2016)

  Thivyaa A/P Sundaraj, Rani Ann Balaraman

  1 - 12

  • 1_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 1055 | Total Downloads: 1784

• ANALISIS BAHASA DALAM IKLAN MEDIA SOSIAL DI MALAYSIA ANALYSIS OF LANGUAGE IN SOCIAL MEDIA ADVERTISEMENTS IN MALAYSIA

  Sarah Daniel Jacob, Nur Atikah A Rahman

  13 - 28

  • 2_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 2678 | Total Downloads: 3896

• PENEROKAAN BENTUK KEBERGANTUNGAN DAN AKSESIBILITI TELEFON BIMBIT DALAM KALANGAN GELANDANGAN MENURUT PERSPEKTIF MODEL TAM DAN TEORI KETERGANTUNGAN MEDIA EXPLORATION OF MOBILE PHONE DEPENDENCE AND ACCESSIBILITY AMONG THE HOMELESS ACCORDING TO THE PERSPECTIVE TAM MODEL AND MEDIA DEPENDENCY THEORY

  Mohd Alif Bin Jasni, Siti Hajar Abu Bakar Ah, Noralina Omar, Norruzeyati Che Mohd Nasir

  29 - 47

  • 3_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 1264 | Total Downloads: 2085

• TELEVISION COSUMPTION PATTERNS AMONG MALAYSIAN YOUTH: A SYSTEMATIC LITERATURE REVIEW

  Cyril Modili, Haryati Abd Karim, Juliana Abd Wahab

  48 - 58

  • 4_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 594 | Total Downloads: 1172

• KEMPEN STAY AT HOME: KEJELASAN TUJUAN, KEBERKESANAN DAN IMPLIKASI KEPADA MASYARAKAT STAY AT HOME CAMPAIGN: THE PURPOSE, EFFECTIVENESS AND IMPLICATIONS TO THE COMMUNITY

  Sitinurbayu Mohd Yusoff, Dzurizah Ibrahim, Syahruddin Awang Ahmad, Aisah Meri, Cyril Modili, Aira Nur Abu Osman

  59 - 70

  • 5_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 730 | Total Downloads: 941

• IDENTITI MENERUSI MEDIA SOSIAL: KONSTRUKSI, KONTEKS DAN HUBUNGANNYA DENGAN ASPEK PENGETAHUAN IDENTITY THROUGH SOCIAL MEDIA: CONSTRUCTION, CONTEXT AND RELATIONSHIP WITH KNOWLEDGE ASPECT

  Jamilah Maliki, Normah Mustaffa, Mohd Nor Shahizan Ali, Mus Chairil Samani

  71 – 86

  • 6_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 447 | Total Downloads: 785

• THE INFLUENCE OF DIGIMON MOVIE AND FANDOM TOWARDS ACTION FIGURE PURCHASE DECISION

  Harris Christanto, Rizki Briandana

  87 - 97

  • 7_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 293 | Total Downloads: 269

• CONCEPTUALISING MEDIA LOGIC AMONG ONLINE CLIMATE CHANGE REPORTING IN MALAYSIA

  Tan Kwang Shean, Mohamad Saifudin Mohamad Saleh, Bahiyah Omar

  98 - 107

  • 8_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 220 | Total Downloads: 215

• DIGITAL MARKETING COMMUNICATION MODEL: ANALYSIS OF SOCIAL MEDIA ADVERTISING, ELECTRONIC WORD OF MOUTH TO REVISIT INTENTION IS MEDIATED BY BRAND IMAGE

  Hendra Martha Fauzy, Elly Yuliawati

  108 - 118

  • 9_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 495 | Total Downloads: 452

• A CONCEPTUAL PAPER ON UNDERSTANDING THE PERCEPTION OF MALAYSIAN FEMALE CONSUMERS ON ‘FEMVERTISING’

  Nur Amirah Hani Mohd Azmi, Nur Atikah A Rahman

  119 - 131

  • 10_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 331 | Total Downloads: 524

• MOTIVES OF FREE-TO-PLAY MOBILE GAMES USAGE AND ITS IMPACT ON IN-GAME PURCHASE BEHAVIOUR

  Muhammad Sufi Hakim, Nurzali Ismail

  132 - 142

  • 11_JURNAL KOMUNIKASI BORNEO (JKOB), Vol. 10, 2022 (JUN)
  Total Views: 390 | Total Downloads: 408